In small business, working harder isn’t always the answer—working smarter is. Enter the 80/20 Rule, also known as the Pareto Principle.

Managing inventory effectively is a balancing act. Stock too much, and you risk tying up cash. Stock too little, and you risk losing sales.

In today’s blog, we’ll break down the 4 Ps and show you how to use them to craft a marketing plan that works.

As a small business owner, setting clear and actionable goals can transform your vision into results.

Let’s dive into what ROI is, how to calculate it, and how to use it to grow your business.