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HOW TO NEGOTIATE VENDOR TERMS
This guide covers key strategies for negotiating vendor terms that work in your favor and strengthen long-term supplier relationships.
Zel McGhee
Mar 124 min read
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THE IMPORTANCE OF ONLINE REVIEWS
This guide explores why online reviews matter and how small business owners can leverage them to build trust and attract more customers.
Zel McGhee
Mar 74 min read
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UNDERSTANDING THE CASH CONVERSION CYCLE
If your business relies on inventory, invoicing, or credit transactions, understanding and optimizing your CCCÂ can help free up cash.
Zel McGhee
Mar 73 min read
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THE VALUE OF NETWORKING
This guide explores why networking is essential and how small business owners can network strategically for maximum impact.
Zel McGhee
Mar 74 min read
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LINKEDIN FOR SMALL BUSINESS
This guide covers essential LinkedIn strategies to help small businesses create a compelling presence, build trust, and generate new opportu
Zel McGhee
Mar 74 min read
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PROFIT MARGINS BY INDUSTRY
This guide explores average profit margins across industries, why they vary, and what they mean for small businesses.
Zel McGhee
Mar 74 min read
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THE LAW OF DIMINISHING RETURNS
In this guide, we’ll break down how the Law of Diminishing Returns applies to small business decisions that you will make everyday.
Zel McGhee
Feb 244 min read
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HOW TO HANDLE NEGATIVE REVIEWS
In this guide, we’ll explore how to respond to and resolve customer complaints online while protecting your brand’s reputation.
Zel McGhee
Feb 214 min read
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VISUAL BRANDING CONSISTENCY
In this guide, we’ll explore why visual branding consistency is critical for small businesses.
Zel McGhee
Feb 184 min read
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CUSTOMER APPRECIATION IDEAS
Strengthening Loyalty with Thoughtful Gestures A simple "thank you" can go a long way! Celebrate your customers with heartfelt gestures...
Zel McGhee
Feb 143 min read
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The Pareto Principle in Sales
The Pareto Principle, also known as the 80/20 Rule, suggests that 80% of your sales come from just 20% of your customers.
Zel McGhee
Feb 104 min read
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FINANCIAL FORECASTING FOR SMALL BUSINESSES
For small business owners, financial forecasting isn’t just about numbers, it’s about planning for success.
Zel McGhee
Feb 74 min read
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THE ROI OF EMPLOYEE TRAINING
When employees are well-trained, they work more efficiently, provide better customer service, and contribute to overall business growth.
Zel McGhee
Jan 314 min read
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THE POWER OF EMAIL SEGMENTATION
Let’s explore how email segmentation works and why it’s a game-changer for your marketing strategy.
Zel McGhee
Jan 283 min read
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ACCOUNTS RECEIVABLE vs ACCOUNTS PAYABLE
n this guide, we'll break down what accounts receivable and accounts payable are, why they matter, and how you can manage them effectively.
Zel McGhee
Jan 276 min read
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UPSELLING vs CROSS-SELLING
In this guide, we’ll break down what upselling and cross-selling are.
Zel McGhee
Jan 244 min read
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THE RULE OF 7 IN MARKETING
In this guide, we’ll explore the Rule of 7, why it works, and how you can implement it effectively for your small business.
Zel McGhee
Jan 234 min read
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FIXED vs VARIABLE COSTS
In this guide, we’ll explore the key differences between fixed and variable costs and how they impact your bottom line.
Zel McGhee
Jan 224 min read
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CUSTOMER PERSONAS
A well-crafted customer persona allows you to tailor your marketing efforts, improve customer experiences, and ultimately drive more sales.
Zel McGhee
Jan 215 min read
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LEGAL ENTITY CHOICES, LLC'S, S-CORP'S, OR SOLE PROPRIETORSHIPS?
Choosing the right legal structure is one of the most important decisions a small business owner will make.
Zel McGhee
Jan 164 min read
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